The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content.
The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant.
Mondelez, Coca-Cola, PepsiCo and Nestle India have been working on bringing down the sugar, salt, and sodium content.
With rising incomes, education, and health awareness in India, especially in the big cities, droves of people are saying no to sugar.
One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition
The company expects Bournvita Crunchy to strengthen its presence in the cookie segment.
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part from the TV commercial featuring the two actors, the company said it will also connect with the customers through a 360-degree campaign with outdoor, digital, radio and on-ground activities.
As competition heats up, health drink brands like GSK, Mondelez, Nestle get more aggressive with promotions and promises.
Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades
'Namaste behno aur bhaiyo, main aapka dost Ameen Sayani bol raha hoon'
The Mondelez portfolio in India also includes brands like Bournvita, 5-Star. Nikhat Hetavkar finds out how it stays relevant amid strong pushback from millennials over health effects of its products.
Advertising taglines such as 'Bright in studies, bright in sports' attempted to drive home the message that Bournvita, a chocolate drink, could build a child's mental and physical faculties.
This is the third time in four years that the country's largest milk food drink is being relaunched.
Taking advantage of the absence of Nestl's Maggi noodles, Patanjali launched its own atta noodles last month.
Horlicks widens brand appeal in increasingly competitive market.
Krrish 3 is a outrageous mishmash of Bollywood sentimentality meets E.T. meets Superman meets X-Men.
Yoga, wellness, meditation, Ayurveda, software and ... toothpaste - Sri Sri Ravi Shankar has successfully merged business with spirituality
A glance back at some of the important ups and down Indian Inc faced in 2018.
